💡 TL;DR: Stop asking for email too early. Build value first, then people will be excited to share their contact info.
🤔 The Problem: Why People Abandon Your Funnel
You've seen this happen:
- Someone starts your funnel
- They answer 2-3 questions
- You ask for their email
- They disappear forever
Sound familiar?
The issue isn't your questions or your offer. You're asking for email too early.
It's like asking someone to marry you on the first date. They need to get to know you first!
❌ What Most People Do Wrong
Here's the typical broken flow:
Card 1: "What's your biggest challenge?"
Card 2: "How long have you had this problem?"
Card 3: "Enter your email to see your results"
Result: 70-80% of people leave at Card 3.
Why This Doesn't Work:
- They don't trust you yet
- You haven't shown them any value
- They're worried about spam
- Two basic questions isn't worth their email address
✅ The Simple Fix
Instead, follow this pattern:
Cards 1-3: Ask good questions (no intro cards, jump straight into what their job-to-be-done)
Card 4: Show them a success story
Card 5: Give them a useful insight based on their answers
Card 6: NOW ask for email
📖 Simple Example: Before vs After
❌ Before (Low Converting):
- "What's your weight loss goal?"
- "How much do you want to lose?"
- "Enter email for your plan" ← Most people quit here
✅ After (High Converting):
- "What's your weight loss goal?"
- "What's your biggest challenge with losing weight?"
- "What have you tried that didn't work?"
- "Here's how Sarah lost 30 lbs with the same challenges..."
- "Based on your answers, your best strategy is probably [specific tip]"
- "Enter email for your complete personalized plan" ← Now they're excited to get it
🧠 Why This Works (The Psychology)
Three simple psychology principles make this work:
1. Investment
The more time someone spends on something, the more they want to see it through.
2. Value Proof
When you give them something useful, they trust you can give them more.
3. Curiosity
When you show them a "preview," they want to see the full picture.
⚡ How to Fix Your Funnel Today
Step 1: Find Your Email Card
Look at your current funnel. Which card asks for email?
Step 2: Count Your Value Cards
How many truly valuable questions come before that email request?
- If it's fewer than 2, you need to add more value
- If it's more than 10, you might be making it too long
Step 3: Add These Before Email:
- One success story from someone like them
- One useful tip based on their answers
- One "preview" of what they'll get via email
Step 4: Improve Your Email Request
Instead of: "Enter your email for results"
Say: "Based on your answers about [their specific situation], get your personalized plan sent to your inbox"
📝 Email Request Examples That Work
For Weight Loss:
"Based on your answers about wanting to lose 20 lbs as a busy parent, get your personalized meal and workout plan designed for your exact schedule."
For Business:
"Based on your answers about being stuck at $5K months, get your personalized growth plan with the 3 strategies that work best for your situation."
For Learning:
"Based on your answers about wanting to learn photography, get your personalized learning path with the exact steps for your skill level."
🚫 Common Mistakes to Avoid
Mistake 1: Adding Intro Cards
Don't do this: Add welcome screens or "about me" cards
Do this: Add deeper questions about their situation
Mistake 2: Making It Too Long
Don't do this: Ask 15 questions before email
Do this: Stick to 5-6 meaningful questions
Mistake 3: Generic Email Requests
Don't do this: "Enter email for free guide"
Do this: "Get your personalized [specific thing] for [their specific situation]"
📊 What to Expect
When you implement this correctly:
✅ More people complete your funnel (instead of abandoning at the email step)
✅ Better quality leads (people are more engaged)
✅ Higher email open rates (they actually want what you're sending)
✅ More conversions (engaged leads buy more)
🎯 Quick Implementation Checklist
💡 Key Takeaway
The simple rule: Give value first, ask for email second.
People need a reason to trust you with their contact information. Two basic questions isn't enough. But when you show them insights, success stories, and personalized tips? Now they're excited to get more.
Build better funnels with AI
Getting people to complete your funnel shouldn’t be guesswork.Passion Funnels uses AI to create engaging flows that build real relationships. By the end, you get an email list of warm leads who actually trust you and are ready to commit, not just random sign-ups.Paige AI understands what we covered: it’s about driving results through genuine connection, not just collecting emails.
Try Passion Funnels free →
